1963 Holden EJ Standard Sedan

Description

Holden's new EJ series was announced in July 1962, replacing the earlier FB/EK with all new styling that blended Transatlantic influences into a clean, modern design ideally suited to a new decade. The last vestiges of separate front and rear wings were gone, replaced by a sleek full-width grille, greater glass area and more interior space. The cabin architecture of the EJ was also new, with rubber padding on the fascia and a larger glovebox. Under the skin, Holden's trusty six-cylinder remained largely unchanged, available with a choice of either a three-speed manual or Hydra-matic automatic transmission. New twin-servo brakes were a useful new safety feature, along with safety belt mounts for the first time and stronger front suspension. The electrical system was upgraded with a thermal circuit breaker and the spare wheel mounted in the boot to improve luggage capacity. Expanding the model range, Holden developed a more luxurious model, the Premier, boasting such niceties as a white steering wheel and console buttons, four-door armrests, chromed wheel trim and bonnet ornament, gold/red badges on the boot lid and front guards along with whitewall tyres. The EJ built on the success of previous models and the 1,000,000th Holden was built during the production run, a period that also saw the opening of new plants in Elizabeth, South Australian and Fisherman's Bend in Melbourne to meet increasing demand.