You see what I mean about a glut of SUV's on the market ? The competition will be fierce, but some will be for rich folk only ! The $US189,000 ($278,000) DBX, one of the last luxury-brand SUV models to hit the market, jumps into a race of car makers intending to capitalise on buyers' seemingly endless appetite for powerful and expensive SUVs, especially in China and the US. It will compete against Bentley's $US165,000 Bentayga and Rolls-Royce's $US325,000 Cullinan on the high-end side; on the sportier side, Lamborghini's $US200,000 Urus and Porsche's $US126,500 Cayenne Turbo.