The product placement that really stuck out for me on local TV was Ford's obvious supply of vehicles for the Skippy TV series. Although this was not formally acknowledged in the credits, probably at Ford boss Bill Bourke's request, this series featured prominent use of mostly Falcon wagons and utes but also Fairlanes on occasions and F100s. Very effective bit of marketing this. It really helped tie the Falcon brand to the Aussie bush, as they were often being used in rugged conditions.