This may be just a gimmick to some but I wouldn't be surprised if it boosts 'Beemer' sales! Sorry, but I can't get excited by it, though it will be a Dream Car to some folk. (Pony) BMW has taken the concept of the electric vehicle to the next level, revealing an electric car with a digital paint job that allows it to change colour at the press of a button, displaying images and possibly even text just like a giant, mobile e-reader. At the Consumer Electronics Show in Las Vegas, the luxury car maker showed off a version of its iX electric vehicle, known as the BMW iX Flow, that’s covered in the same e-Ink panels used in Kindle and Kobo e-book readers. Another BMW Concept car below: