[quote]From a global perspective our market is small but it remained reasonably profitable for GMH because of successive Government support from 1948 until very recently ... ... We may see Holden badged Chinese made cars in due course but I doubt it because the damage has already ( and unnecessarily ) been done to the Holden name. The other aspect which we often refer to is the generational shift in attitude to cars to one similar to that of white goods.So traditional brand loyalty is diminishing in the mass market.[/quote] "john192" makes reference to automobiles and white goods, and I'll add that beyond the question of brand loyalty there also lies the fact that the objects themselves are becoming more 'throw away' than ever before, a definite certainty from a historical Australian perspective ... which reminds me, GM-H used to manufacture Frigidaire products at the NSW Pagewood plant; here's an image from May 1951 celebrating the first run of refrigerators off the line ...