[quote P9GCZBU382Y939J4]Lark's favorite would be "Oh what a feeling" haha (not)[/quote] Toyota's 'Oh What a Feeling' started in the US around 1981 and was adopted in Australia in July 1983. Over 40 years later, it's still doing well. The top image is from a 1982 US publication, the other two are Australian from the '80s and '90s. Together with the visual leap, one of the most successful campaigns of all time. Who could forget Ben Lexcen attempting to do the leap when his namesake was introduced?