FOR a car-maker to be successful, it needs to produce cars that are desirable, and desirable can take many forms.

Desirable may be something practical like seven seats, low fuel consumption or an impeccable safety record. It could be the performance of high-output engines and dizzying top speeds. Or it might simply be the way a car has been crafted with jaw-dropping looks and stand-out styling.

But if you really want to make people fawn and lust over a car, it has to be exclusive.