and sent a clear message that GM was serious about downsizing its car. It is the last all-new car that GM’s styling boss Bill Mitchell championed from the styling studio to the street before he retired in mid-1977. And although Mitchell struggled to understand why anyone wanted to drive a “small” car, his smartly tailored design for the Seville gave Cadillac buyers confidence that small did not equate with less. Indeed, the Seville was Cadillac’s most expensive model at the time, except for the special order ultra- long wheelbase limousine. It was two thirds the size and twice the price of a standard De Ville sedan. The Seville owes its genesis to the oil supply crisis of the early 1970s and the growing popularity in the USA of smaller luxury cars from Mercedes, BMW and Jaguar. Starting in about 1971, when Cadillacs were increasing in size from their already enormous dimensions, 9