e FliteWing exact opposite of what Ford and GM had done in the past. Usually new design ideas were introduced on Cadillacs, Buicks and Lincolns and then, over a couple of years, progressively applied to the mainstream brands. Exner was able to convince Chrysler’s management that the styling of the economy 1960 Valiant ought to be replicated across the entire Plymouth, Dodge and Chrysler brands. No one has ever really explained why Exner wanted to do this, nor has it been revealed why the Chrysler Board agreed to it. What we do know is that it was not a success. 43