The Parker design was preferred by consumer focus groups .The bustle back would go on the back burner and re-emerge in 1980. To make things a little more confusing, Parker’s car was now carrying La Salle badges. The Seville name was chosen because La Salle still had connotations of being Cadillac’s cheaper and slow selling companion brand during the 1930s and early 1940s. Cadillac executives wanted the Seville to be much more upmarket, hence the high price and the name borrowed from the more exclusive Eldorado line. Below: A sheer and smooth styling theme was characteristic of Elwood Engel, who designed the 1961 Lincoln. He was Design Director at Chrysler when the 1967 VE Valiant was shaped. Above, below and right: The La Scala exhib 36