the Seville by almost a decade. Engel has never been afforded the same level of acclamation by the design community that has been given to Mitchell. But I think there is a re-appraisal on the horizon. Downsize Dilemma Development of the Seville began in 1971 against the economic and industry changes that I outlined in the feature story about George Akele’s Seville. Although GM had been selling the compact Nova since 1961 and had launched its first small car, the Chevrolet Vega, in 1971, these two models were never going to be the solution to such a complicated and fast moving market situation. So GM started to think the unthinkable. They would have to start downsizing their entire range of cars in all brands, cars that would be more fuel efficient and comply with the new and future design and safety regulations. The downsizing efforts had the support of GM’s president, Pete Estes, and a two stage strategy was devised. First would be the Cadillac Seville. This would show that GM was serious about downsizing and start to shape buyers expectations about the changes ahead: less may deliver more. A release date during the northern spring of 1975 was planned. The second stage would cover GM’s full sized and intermediate sized cars All images: The rough clay models have been smooth and covered in DiNoc film to give the appearance of paint. Two grille designs are proposed, one with the air intakes located under the bumper bar and solid metal replacing the upper opening. 25