of buyers had considered an imported car but the bulk of buyers were traditional Cadillac owners, particularly women who liked the smaller size. On the yes side, had not the Seville been available it is most likely those who wanted a smaller luxury car would have moved to Mercedes/ BMW/Jaguar. At a time when Cadillac dealerships were much more numerous the Seville was a very viable alternative to a Mercedes where owners might have to drive quite a distance just to get it serviced and Jaguar’s reliability was being questioned. Adding to the yes vote was the fact Cadillac sold just under 216,000 Sevilles from 1975 to 1979. That’s 18