b'data to contemplate. Back in 1948, Ford of Great Britain had established a US sales operation. It sold just 1850 cars in 1950. From 1951 onwards it offered the MKI, and then MKII, Consul/Zephyr/Zodiac along with the smaller Anglia, Prefect, Escort station wagon and Thames van. The Anglia/Prefect/Escort was pitched as a cheap second car and the Thames as the perfect inner city delivery van. The Zephyr and Zodiac were advertised as exclusive imports for those of discerning taste.Fords import numbers were not spectacular, varying between 5,000 to 10,000 a year, but they added to the overall story.Fords market research identified the reasons why an increasing number of Americans were buying smaller and imported cars. One group could not afford a new full-sized vehicle. Another group did not see big cars as status symbols. Affluent families desired a smaller second car. The remainder new simply disliked the ever-increasing size of American cars. Imports and small cars could no 1959 Anglia. longer be dismissed as a fad. It was a new market segment. Based on the trend lines and data, in mid-1956 Crusoe instructed the Lincoln-Mercury studio to design a 19'