b'In early 1956 he returned to the idea of a small car. He was joined in this deep dive into the data by another senior Ford executive, Robert S. McNamara.McNamara was one of a group of ex-US Air Force officers who had worked in statistical control operations during World War II. Like Crusoe, they were recruited by HFII at the end of World War II to help him modernise Fords management practices, strategies, processes and systems.McNamara had followed Crusoe up the management ladder taking the jobs Crusoe had vacated.Unlike Crusoe, McNamara was no car guy. Numbers told him all he had to know. And it was the numbers, supported by consumer research, which alerted Crusoe and McNamara to the escalating preference for small cars, both local and imports.Heres what the numbers revealed and it was not a comforting narrative.In 1950 the USA produced six million cars, of which only 140,000 were small cars, mostly the Chrysler P17/19, Nash Rambler and Henry J. Imports accounted for another 21,300 cars, a mere 0.32% of the market. The VW Beetle 17'