b'Max Hoffman was one of those larger than life impresarios. He sold imports from his stunning Park Avenue showroom, which had been designed by famed architect Frank Lloyd Wright.Hoffman started importing VW Beetle in 1950 but gave up the franchise in 1953, to his everlasting regret. He also had BMW, Alfa Romeo, Jaguar and Mercedes franchises. He convinced Mercedes to build the 300SL Gullwing.16'