Return to DavidBurrell's garage

6 Views
No Comments
No Likes
Published on 30 September 2021

For me, this paragraph of the the Blue Letter sums up the insights of the Fairlane Committee, when they referenced the size of the youth market: "It is important beyond its size due to the apparent opportunity for conquest sales, first new car sales and the potential for re-establishing a favourable Ford image with the younger age groups who dominate this market area." It really highlights the market that GM stumbled into with the Corvair/Monza. Right market but wrong car for the long term. Ford benefitted from that. As you highlight, Silvercloud, they were a committed group to have persevered and navigated through the other layers of management, especially the folks who hold the purse strings. I know that experience! And, here's another postcard of the Fairlane Inn. It should have been preserved as a heritage site.