I've always loved this one for the Aussie R/T Charger E38/E49. I was only a primary school kid in the early 1970s but I still remember the jaw-dropping effect this image had on me back then. I mean, if they were trying to tell Australia that this new car was really 'HOT' I still can't think of a better way they could have shown it! So typical of Chrysler Australia's brilliantly simple yet very effective advertising during the halcyon 'Hey Charger!' era.
Published on 20 November 2019