Even Rolls Royce has linked to fashion in an effort to sell more cars. In 2015 it paraded its Wraith: Inspired by Fashion. At the time its design boss explained that "this iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car.”