Ford Bronco: Lee Iacocca’s other wild pony
Super Models is a new article series by Shannons exploring some of the most influential motoring models of the 20th century.
In the early 1960s, US Ford division boss Lee Iacocca was destined to revolutionise the automotive industry with two new vehicles characterised by wild horses – the Mustang and the Bronco.
Iacocca foresaw widespread demand for these equine-inspired machines, that would also change conservative perceptions of the Ford brand forever. The Mustang and the Bronco may have been worlds apart in appearance and purpose, yet they shared numerous similarities.