1952-59 Ford Customline: Blue-Collar American becomes an Upper-Crust Aussie

18 October 2013
This Australian 1954 Ford Customline might have been a year behind the US car with its early dash, side-valve engine and king-pin front suspension but to get an annual upgrade as fresh as this onto the local market while catering for high local content requirements, Australia’s poor fuel and volatile rural economy was a huge achievement.

As the 1959 version of One Ford changed the face of Ford Australia, neither the unwieldy US Fairlane nor fragile US Falcon could meet the needs of private and government buyers who had embraced the Aussie Customline as a tough and desirable step-up from a Holden. 

Within two years, Ford’s Australian arm was fighting for its survival and had to return to building unique models for Australia.