1977 Pontiac Firebird Trans Am Coupe (LHD)

Description

The movie Smokey and the Bandit proved to be Pontiac’s most successful marketing tool in the late 1970s. The association of tough guy Burt Reynolds (‘The Bandit’) and a 1977 Firebird Trans Am in black paintwork with gold pinstriping and the famous shaker hood proved irresistible for pony car enthusiasts. Being a Pontiac, the Firebird was slightly upmarket of the Chevrolet Camaro which was essentially General Motors’ riposte to the Ford Mustang and the Trans Am was the ultimate Firebird. Differentiating features included the trademark shaker hood, full width rear deck spoiler, engine-turned dashboard and comprehensive ‘rally gauge’ cluster. In 1976 Pontiac sold 46,701 Trans Ams and in 1978 the total had doubled to 93,341. Pontiac later admitted that ‘Trans Am’ had greater name recognition than the Pontiac brand itself.