2021 Shannons '40th Anniversary' Timed Online Auction
1966 Ford Mustang '6-cylinder' Coupe (LHD)
|Engine||200 cubic-inch 6-cylinder|
|Body Work||Hardtop Coupe|
This lot is no longer available
When Ford launched its astonishing new Mustang as a 1964 ½ model, the range comprised a notchback coupe (‘Hardtop’) and a convertible, with the radical fastback variant following some months later. The first of what would become known as ‘pony’ cars was the inspiration of marketing guru Lee Iacocca. (When a product clinic was held it was found that very few participants saw themselves as prospective customers; they perceived such a slick looking machine as way out of their price range!) Iacocca’s genius in using Falcon componentry to make a budget-priced sporty model meant Mustang demand sped ahead of supply: one inspired hotcake merchant put up a sign – our hotcakes are selling like Mustangs!