1958 Desoto Fireflite 'Custom' Sedan (LHD)

Description

The Desoto Brand was manufactured and marketed by the Chrysler Corporation from 1928 to 1961 as a Mid Price Class and was reasonably successful with good sales throughout it lifespan until in 1955,along with all Chrysler models, De Sotos were redesigned with Virgil Exner's "Forward Look". Exner gave the DeSoto soaring tailfins fitted with triple taillights, and consumers responded by buying record numbers. The 1958 economic downturn hurt sales of mid-priced makes across the board, and DeSoto sales were 60 percent lower than those of 1957 in what would be DeSoto's worst year since 1938 .The DeSoto Fireflite was introduced in 1955 as De Soto's flagship model. The car was wider and longer than previous DeSoto models and it came equipped with a V8 engine PowerFlite automatic transmission. The transmission was operated by a Flite-Control lever located on the dashboard. The car was best known for its long, tapering tail fins, often accentuated by a two-tone exterior finish. The interior offered bench seating that could accommodate six passengers.